Ten questions about how money moves through your business.
No email required to see the answer. Nothing here is a trick to get your address — you get the reading either way.
Answer as things actually are, not as you intend them to be. The diagnostic is only worth the four minutes if the answers are honest, and the most useful result is usually the least flattering one.
Question 1 of 10
Roughly what does the business turn over in a year?
This shapes which strategies are realistic, nothing else.
Question 2 of 10
Do you know what a client is worth to you over the whole relationship?
Not the first sale. Everything that follows it.
Question 3 of 10
How many genuinely different ways do new clients arrive?
Different means it would still work if another one stopped tomorrow.
Question 4 of 10
Which of these have you deliberately worked on in the last twelve months?
Deliberately — a project with a start date, not something that drifted. Choose any that apply.
Question 5 of 10
When did you last contact people who used to buy from you and stopped?
Not a newsletter they happen to still receive. A deliberate approach to people who went quiet.
Question 6 of 10
How do referrals happen?
Question 7 of 10
What happens to someone who considers buying and decides not to?
The people who got close and said no.
Question 8 of 10
When did you last test one version of something against another?
A price, an offer, a headline, a guarantee — two versions, measured.
Question 9 of 10
Beyond your own clients, whose attention do you already have?
Choose any that apply. This does not affect your reading — it affects what we can usefully offer you afterwards.
Question 10 of 10
If profit doubled in twelve months without revenue rising, what would have had to change?
Write it however it comes out. This is the question the reading is checked against, and it is the one a person reads.
Your reading
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Where it shows up
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What addresses it, in order
Keep this reading
Send it to yourself. No address is collected and nothing is stored here — this opens your own mail programme with the reading already written, and you fill in your own address.
Either one keeps the whole reading — the constraint, what it rests on, and the three strategies in order.
What happens next
This reading is yours regardless — act on it yourself and never send us anything, and that is a perfectly good outcome.
If you want the strategies above with Jay teaching each one, the worked examples, and something to do each week, that is the programme.