DRAFT — 12 sections, assembled from the library. The same twelve weeks the written emails cover.

Quarter one, assembled

The first twelve weeks, as a member reads them.

Each section carries the point, Jay teaching it on video cued to the second, where it shows up in real businesses, the mistake almost everyone makes, and something to go and do that week.

These are the same twelve strategies the written campaign emails teach, in the same weeks — so the thing a prospect reads and the thing a member gets say the same thing at the same time.

Week 1 Low Hanging Fruit You have already paid to acquire them. Twice. And then nobody called. 1 min 37 sec cued to 53:07 · 16 stories · 31 slides ready Week 2 Sunk Cost Marketing The money is gone. The asset it bought is still sitting there, and it now costs you nothing. 3 min 24 sec cued to 1:44:13 · 6 stories · 9 slides ready Week 3 Maximize Then Multiply Scale a flawed business and you have bought yourself a bigger flaw, at full price. 1 min 45 sec cued to 1:26:15 · 8 stories · 78 slides ready Week 4 Advanced 3 Ways To Grow Your Business Three levers. Everybody pulls the most expensive one, almost exclusively. 3 min 26 sec cued to 2:06:17 · 14 stories · 39 slides ready Week 5 Strategic Soft Skills Every one of the other ninety-six runs through a human being who has to want to deal with you. 5 min 7 sec cued to 4:49:06 · 4 stories · 16 slides ready Week 6 Relational Capital Leverage applied to leverage. And asking too early destroys it. 1 min 52 sec cued to 11:36 · 18 stories · 71 slides ready Week 7 Yield Gaps The hardest work is already done and already paid for. Then nobody asks the next question. 1 min 40 sec cued to 2:29:59 · 8 stories · 1 slides ready Week 8 Performance Gaps Same activity. Same spend. Half the result. Nobody sends you an invoice for the difference. 1 min 40 sec cued to 43:04 · 7 stories · 5 slides ready Week 9 Friction Factors You have already paid for the buyer. Then your own process makes them work for the privilege. 8 min 38 sec cued to 4:07:53 · 18 stories · 6 slides ready Week 10 Loyalty Royalty Your best client and a stranger found out at the same moment, in the same words. 1 min 37 sec cued to 2:31:39 · 13 stories · 89 slides ready Week 11 The Golden Numbers Know both numbers and you can outbid every competitor who does not — legitimately, permanently. 3 min 23 sec cued to 1:52:35 · 10 stories · 25 slides ready Week 12 Profit Prism One improvement gets copied. A combination cannot be — because a competitor cannot see it. 1 min 41 sec cued to 3:13:19 · 9 stories · 11 slides ready